The Lab

We empower impact start-ups to soar

We invest sweat money in fast-growing tech startups solving the root causes of the world’s greatest social, environmental and health challenges and at the same time creating profitable businesses.

Empowering Impact Startups to Soar: Discover The Lab at The Real Impact Company

At The Real Impact Company, we’re on a mission to harness our wealth of experience and extensive network to empower impact startups to rapidly advance to their next developmental milestone. As pioneers in guiding you to a position where attracting investors becomes a reality, we stand as your ultimate partner in scaling your venture.

We don’t just understand how to create profitable business models; we redefine them to make a global impact. 

Our expertise spans across finance, law, business development, HR, impact entrepreneurship, fundraising and leadership. And our advisory board features, among other experts, the winner of the prestigious 2022 Supergasell award, given to Sweden’s fastest-growing and most profitable company, showcasing our commitment to excellence.

Our Focus

We invest sweat money in entrepreneurs who:

  • Create a positive social, health, economic, or environmental impact,
  • Utilize technology to address challenges,
  • Demonstrate the ability to scale their product or service,
  • Exhibit commitment and persistence,
  • Possess financially viable business concepts.

Our goal is to invest to tackle the root causes of societal and environmental challenges by leveraging disruptive technology as enabler and catalyst to create lasting behavioural change.



We run a lab and we provide business advice on impact.

The lab

Here you’ll find information about the ideas we are currently working on within our lab.

Impact business advice

We have supported a number of companies and organizations with their impact work. Here are some of our partners:



IUFRO World Congress:

The Founders

Anna-Lena Hernvall

Founder and Chair

Experience as a senior manager in multiple companies.

LinkedIn Profile

Rodrigo Garay

Founder and CEO

Serial impact entrepreneur and senior lecturer at JIBS.

Carl-Olof Bouveng



Carl-Viggo Östlund


Experience as senior manager in the financial sector. Former CEO at Nordnet and SBAB.

Ulf Dubois


Experience as CEO and Sales director in multiple companies.

LinkedIn Profile

Deep Knowledge & Personalized Consulting

Our approach is rooted in deep knowledge and personalized consulting, ensuring that every strategy is tailored to your startup’s unique challenges and opportunities for growth. Our network, comprising founders, finance veterans, and sustainability experts, becomes your invaluable asset, ready to impart wisdom that accelerates your journey.


What We Offer

For the Business

Development of your business model to attract customers and investors alike.

For Leadership

Enhancement of your leadership skills and team dynamics, ensuring peak efficiency.

For Innovation

Integration of impact at every business level, fostering a culture of innovation.

For the Economy

Assistance in securing the capital required for your next big leap.

For the Organization

Creation of efficient, scalable structures and systems, laying the groundwork for sustainable growth.

Join us at The Lab, where your vision for an impact-driven future meets our expertise and resources. Together, let’s shape a world where your startup not only thrives but leads the way in making a real difference.


Rodrigo Garay


Visiting Address:
The Park Södra
Magnus Ladulåsgatan 1

Administrative Address:
Västmannagatan 38, 113 25

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